18th Nov '13

Surviving in the Competitive World of Music

Global Entrepreneurial WeekAs I prepare for my upcoming talk, “Surviving in the Competitive World of Music”, I am thinking back to the last 12 months of my life which have led to my life as I know it today.

A year ago, I decided to plan my comeback (read my story here) which included the recording of an album of solo cello works with orchestra, (Macedonian Sessions) a new website and a strategy to promote my comeback. Because of this upfront work, I am now already feeling the effects of this groundwork and more offers are coming in as I write.

Yes the classical music industry is a challenging place to navigate, but with an entrepreneurial attitude (an attitude of ‘I can’) where you are able to swap hats from ‘artist’ to ‘business owner’ it is possible to build a rewarding career. We need to think as 21st century entrepreneurs, tapping into the wonderful communication tools we have available online and be creative and genuine in our ways of using them. Nothing speaks louder or clearer than being authentic and true to yourself and who you are. I believe there are 2 essential ingredients to developing a successful performing career nowadays in music: a clear brand and an active strategy.

I look forward to writing the next chapter of my life: “Thriving in the Competitive World of Music”.


Cellist Entrepreneur


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